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Fundamentals of the Consumer Goods BusinessHours of Study: 10 Unit Price per Student: $365/£292/€336 Provider: Martec International Level: No previous experience necessary Audience: Companies selling and marketing to consumer goods companies and executives new to the consumer goods industry. Looking For: An overview of the consumer goods industry
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Consumer Goods - Overview of the Consumer Goods IndustryHours of Study: 1 Unit Price per Student: $80/£64/€74 Provider: Martec International Level: No previous experience necessary Audience: Companies selling and marketing to consumer goods companies and executives new to the consumer goods industry. Looking For: An overview of the consumer goods industry, the different types of company in the connected supply chain, consumer goods market segments, key customer drivers and the key trends in the sector.
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Consumer Goods - A Typical Organization StructureHours of Study: 2 Unit Price per Student: $80/£64/€74 Provider: Martec International Level: No previous experience necessary Audience: Companies selling and marketing to consumer goods companies and executives new to the consumer goods industry. Looking For: A typical organization structure, the key roles and responsibilities, how the key executives get measured and paid, what their challenges are.
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Consumer Goods - Financials and Key Performance IndicatorsHours of Study: 2-2.5 Unit Price per Student: $80/£64/€74 Provider: Martec International Level: No previous experience necessary Audience: Companies selling and marketing to consumer goods companies and executives new to the consumer goods industry. Looking For: An overview of the key financial statements, how to read and assess the profit and loss statement, the balance sheet and the cash position, calculate some of the key metrics to understand and track, evaluating changes in inventory levels and their impact
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Consumer Goods - Supply ChainHours of Study: 2-2.5 Unit Price per Student: $120/£96/€110 Provider: Martec International Level: No previous experience necessary Audience: Companies selling and marketing to consumer goods companies and executives new to the consumer goods industry. Looking For: What is supply chain management?, the structure of typical supply chains, types of inventory, where inventory is positioned and owned, inventory management key points, demand forecasts verses sales forecasts, sourcing, supply chain issues and strategies.
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Consumer Goods - Touch PointsHours of Study: 2-2.5 Unit Price per Student: $80/£64/€74 Provider: Martec International Level: No previous experience necessary Audience: Companies selling and marketing to consumer goods companies and executives new to the consumer goods industry. Looking For: Synchronizing operations between consumer goods companies and retailers/wholesalers, which departments in a consumer goods company connect with which departments in retailers/wholesalers, how they work best together.
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Consumer Goods - Sales and MarketingHours of Study: 2 Unit Price per Student: $80/£64/€74 Provider: Martec International Level: No previous experience necessary Audience: Companies selling and marketing to consumer goods companies and executives new to the consumer goods industry. Looking For: Customer segments and consumer goods sales and marketing organizations, account team responsibilities, marketing, category management, role of category captains, 8 stages in category management, trade promotion planning and management, direct to consumer
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RFID EssentialsHours of Study: 8 Unit Price per Student: $199/£128/€175 Provider: RFID Revolution Level: Limited/No previous experience
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Retail OrganizationHours of Study: 1-2 Unit Price per Student: $68/£54/€62 Provider: Martec International Level: Some basic knowledge Audience: Companies selling and marketing to retailers and retail executives new to retail Looking For: How retailers are organized and structured
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Retail Background and TrendsHours of Study: 1-2 Unit Price per Student: $54/£43/€50 Provider: Martec International Level: Limited/No previous experience Audience: Companies selling and marketing to retailers and retail executives new to retail Looking For: An overview of the retail industry and key trends
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Retail Key Performance IndicatorsHours of Study: 1-2 Unit Price per Student: $68/£54/€62 Provider: Martec International Level: Some basic knowledge Audience: Companies selling and marketing to retailers and retail executives new to retail Looking For: An understanding of the way retailers measure their performance using KPIs
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