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Target Account Analysis and Research

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Title: Target Account Analysis and Research

Developed by: Martec International

Target Audience: This program is designed for people who sell or market to retailers. It is ideal for companies who sell or market IT solutions to retailers.   It will also benefit merchandise suppliers who sell directly to retailers, those who market to retailers to get their content specified in retail products and is also valuable as induction training for retail management trainees and for IT teams who need to understand the retail business more fully.

Hours of Study: 1-2

Course Outline: This course focuses on the skills needed to select appropriate peer retailers for comparisons with your target account and how to find current financial and strategy data for a retailer.

This is a module from Martec's Retail Solution Selling Suite which can be studied as an individual class if you choose not to take the full suite.

Cost: $68/£54/€62. Corporate licences are available.

Group Discounts: 100-249 seats 20% off, 250-499 30% off, 500-999 40% off, 1000+ 50% off