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Introduction to Selling and Service

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Title: An Introduction to Selling and Service

Developed by: NRF Foundation

Target Audience: The Retail Management Training Suite is designed to engage a new Sales Manager or Assistant Manager, but it is also ideal for all retail managers who would like to learn and understand more about the retail business.

Hours of Study: 1.5

Course Outline:

  • The Value of Customer Loyalty
  • Chain of Retail Success
  • Know Your Customers
  • How You Influence Customer Satisfaction
  • Balancing Customers’ Needs
  • Internal Customers in Retail
  • Introduction to Selling and Service: Balancing Customer Expectations
  • Selling and Service Models
  • “The Managers Role in Selling and Service”
  • Coaching an Associate on Achieving Sales Results
  • Planning for Sales Growth and Productivity
  • Methods for Building the Sales Team
  • Measuring Sales and Service Performance
  • Using Performance Metrics to Improve Sales and Service
  • Leadership in Selling and Service

NB This course is suitable for use in Microsoft Windows based environments but not MAC environments.

Cost: $50/£33/€45

Group Discounts: 100-249 seats 20% off, 250-499 30% off, 500-999 40% off, 1000+ 50% off

Alternative courses on the same subject: You Achieve’s Customer Service Essentials and Selling Essentials are two programmes that also provide a fairly straightforward introduction to the subject. They both require about 5 hours of study in total, though you can do it in small amounts. provides a series of 21 programs, each about 20 minutes dealing with many different aspects of selling and service in a retail environment. These allow you to build a near customised retail selling curriculum for your company.