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Conversation Starters

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Title: Conversation Starters

Developed by: Martec International

Target Audience: Conversation starters are job aids to help sales people engage in conversation with senior retail management and identify potential opportunities that they might be able to develop into a sales campaign.

Hours of Study: Conversation Starters are designed to be dipped into as and when you need it - not studied like an e-learning course.  It gives your sales team the ability to know the relevant questions to ask, what to listen out for and how to respond in their initial conversations with your potential clients.


Conversation starters include the following for each job role:

  • What I’m responsible for
  • My top objectives for this year
  • Challenges I face to accomplishing these
  • What keeps me up at night
  • Conversation starters for each objective including questions, what to listen for, what it means in terms of potential opportunities and notes to help you decipher and interpret the answers

Please see this sample for more details.

Roles available:

  • Buying
  • E-commerce
  • Finance
  • IT
  • Marketing
  • Merchandising
  • Store Operations
  • Supply chain

Solutions available:

  • E-commerce
  • Enterprise Service Bus (ESB)
  • ERP
  • Labor scheduling / workforce management
  • Logistics / supply chain
  • Marketing / CRM / loyalty / clientelling
  • Merchandise and assortment planning
  • Merchandise management
  • Price optimization
  • Product Lifecycle Management
  • Promotion optimization
  • Space management / planogramming
  • Store systems
  • Time and attendance
  • Training / Learning Management System / E-learning

Cost: $1,500 / £1000 / €1350 per job function per solution.  Conversation starters are customized by Martec for your solution.  Please allow 7 working days.  Please contact us directly for more details and to discuss your requirements.