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I Sell to Retailers

You can exclude class elements where your work experience means that you have a deep knowledge of a topic already. If you are in consulting or professional services, after this curriculum you can build your expertise further by studying the retailer training modules most appropriate to your field of work. For questions or free advice on how to design a curriculum to meet your specific needs, please contact us.

Retail Development Academy Module Sales Executives and Management Marketing Executives and Management Consultants and Consulting Management
Retail Wiki All All All
Retail Background and Trends All All All
Retail IT Architecture All All All
Retail Organization All All All
Retail Financials All All All
Retail Key Performance Indicators All All All
Overview of Key Retail Processes All All All
Buying, Category and Merchandise Management If you sell relevant solutions If you sell market solutions If you implement relevant solutions or provide pre-sales support
Introduction to Store Operations If you sell relevant solutions If you sell market solutions If you implement relevant solutions or provide pre-sales support
E-commerce If you sell relevant solutions If you sell market solutions If you implement relevant solutions or provide pre-sales support
Retail Marketing If you sell relevant solutions If you sell market solutions If you implement relevant solutions or provide pre-sales support
Fundamentals of Retail Suite If you need all the above If you need all the above If you need all the above
Conversation Starters All All All
Target Account Analysis and Research If you have named accounts If you market to named accounts All
Solution Chains If you sell solutions as opposed to raw technology If you market solutions as opposed to raw technology If you implement solutions
Solution Selling vs Product Selling All All Only if you do pre-sales support
Developing the Sales Plan If you sell solutions as opposed to raw technology If you market solutions as opposed to raw technology Only if you do pre-sales support
Building a Business Case and ROI If you have reasonably deep retail knowledge If you have reasonably deep retail knowledge All
Retail Solution Selling Suite If you need all the above If you need all the above If you also cover pre-sales support
Negotiating with Retailers If you negotiate If you participate in negotiation If you participate in negotiation