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CPSA Category Management

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Title: CPSA Category Management

Developed by: Learning Evolution

Target Audience: Learning Evolution’s CPSA E-Learning course is designed for those who aspire to be experts in the CPG industry, and to grow the skills necessary to successfully implement product strategies and drive category growth. This course is designed to match up 1:1 with the 8 required standards to become a Certified Professional Strategic Advisor through the Category Management Association. For more information on the certification process, click HERE. This course can also give sales and support teams valuable insights into consumer behavior.

Hours of Study: 9

Course Outline: The course aims to provide an understanding of business dynamics, help to identify objectives, and set strategic and tactical goals. The course also trains the following skills:

  • Using advanced metrics from retailers to understand the economics & performance in their business
  • Learning shopper segments in retail marketing, and the methodologies used in their identification
  • Understanding advanced cannibalization, source of volume and incremental item contribution

Cost: $1250/£815/€1105

Group Discounts: 100-249 seats 20% off, 250-499 30% off, 500-999 40% off, 1000+ 50% off