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CPCA Category Management

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Title: CPCA Category Management

Developed by: Learning Evolution

Target Audience: Learning Evolution’s CPCA E-Learning course is designed for people new to the category management industry. This course is designed to match up 1:1 with the 10 standards to become a Certified Professional Category Analyst through the Category Management Association. For more information on the certification process, click HERE. This course can also give sales and support teams valuable insights into consumer behavior.

Hours of Study: 9

Course Outline: The course provides background on the general retail landscape, dynamics and trends that affect category performance. The course also trains the following skills:

  • Using pricing metrics to assess retailer’s prices vs. marketplace
  • Evaluating shopper behavior and categories to engage retailers with an understanding of consumer and shopper behavior
  • Understanding store-level data to assist in category performance evaluation and in-store execution
  • Identifying performance and effectiveness in promoted weeks

Cost: $1295/£845/€1145

Group Discounts: 100-249 seats 20% off, 250-499 30% off, 500-999 40% off, 1000+ 50% off