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Creating Loyal Customers Utilizing a Customer Database

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Title: Creating Loyal Customers Utilizing a Customer Database

Developed by: 6one5

Target Audience:  Area managers, store managers and their deputies plus headquarters operations and marketing teams who want to develop a customer database for their store/s.

Hours of Study: 0.5

Course Outline:

  • What is a customer database?
  • Why retailers need a customer database
  • Sources of data
  • Capturing the data
  • Customer database systems
  • Calculate your customer database goal
  • Utilizing your customer database to create loyal customers

Cost: $50/£33/€45