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Impulse Merchandising

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Title:  Impulse Merchandising

Developed by: RetailTraining.com

Target Audience:  Store owners, store operations managers and associates who need to understand the many aspects of impulse merchandising plus visual merchandisers and store operations HQ staff involved in store layout planning.

Hours of Study: 0.5

Course Outline:

  • Impulse merchandising and your bottom line
  • How to encourage impulse purchases
  • Store layouts influence…
  • Impulse merchandising displays
  • Executing impulse merchandising in your store

Supplementary Impulse Merchandising training aids are also available to support this course.

 

Cost: $40/£26/€36

Group Discounts: 100-249 seats 20% off, 250-499 30% off, 500-999 40% off, 1000+ 50% off

Alternative courses on the same subject: The NRF Retail Management Suite has an overview level component in the Merchandising Module suitable for potential store managers and supervisors. The 6One5 Advanced Visual Merchandising class is a store level visual merchandising program which includes content on the importance of overall space management as well detailed input on merchandise presentation. It works equally well for chains and independents. Learning Evolution has two courses Leveraging Data for Advanced Shelving Solutions is specifically geared to shelf analysis and optimisation for retailers selling mostly continuity or year round products. It will be equally beneficial to category management retailers and the trade promotion teams in CPG manufacturing companies. It is a more in depth program forming part of a category management certification curriculum and is more suitable to chains. Space Management is specific to category management and planogram driven environments. It is a good follow on to Leveraging Data for Advanced Shelving Solutions. It covers key metrics and drivers, assessing performance, identifying changes, improving shelf productivity, identifying adjacencies and developing space management strategy at a category level.