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Consumer Goods - Sales and Marketing

Brochure: pdf   Contact Us: contact us   Buy: buy  

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Title: Consumer Goods - Sales and Marketing

Developed by: Martec International

Target Audience: This program is designed for people who sell or market to consumer goods companies (consumer packaged goods and consumer durables). It is ideal for companies who sell or market IT solutions to consumer goods companies.   It is also valuable as induction training for management trainees and IT teams who need to understand the consumer goods business more fully.

Hours of Study: 1-2

Course Outline: This class starts by examining the various customer segments consumer goods companies serve.  It then reviews how the account management function works in a consumer goods company and the various roles that may be present in an account team.  These roles are then explored in more detail.  The marketing section addresses conventional marketing, the new wave of social media marketing, trade promotion planning and management including the use of cooperative funds, category management services, planogram services and the like.  It also addresses direct to consumer (DTC) marketing, which is a rapidly growing sector.  See the brochure for more detail.

This is a module from Martec's Fundamentals of the Consumer Goods Business which can be studied as an individual class if you choose not to take the full suite.

Cost: $80/£64/€74. Corporate licenses are available.

Group Discounts: 100-249 seats 20% off, 250-499 30% off, 500-999 40% off, 1000+ 50% off