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Consumer Goods - Touch Points

Brochure: pdf   Demo: demo   Contact Us: contact us   Buy: buy  

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Title: Consumer Goods - Touch Points

Developed by: Martec International

Target Audience: This program is designed for people who sell or market to consumer goods companies (consumer packaged goods and consumer durables). It is ideal for companies who sell or market IT solutions to consumer goods companies.   It is also valuable as induction training for management trainees and IT teams who need to understand the consumer goods business more fully.

Hours of Study: 1-2

Course Outline: The touch points module describes the alignment between the various departments and functions in a consumer goods manufacturer and their “opposite number” functions in the retailer or wholesaler.  It addresses how synchronization works between these various departments to ensure a smooth and efficient business relationship.  It then examines each touch point in more detail.   As an example, it explains how the trade promotion function in a consumer goods manufacturer works with the buying and merchandising department and the marketing department in a retail business.  It concludes by exploring the partnership notion and how realistic partnerships can function.  See the brochure for more detail.

This is a module from Martec's Fundamentals of the Consumer Goods Business which can be studied as an individual class if you choose not to take the full suite.

Cost: $80/£64/€74. Corporate licenses are available.

Group Discounts: 100-249 seats 20% off, 250-499 30% off, 500-999 40% off, 1000+ 50% off