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Consumer Goods - Overview of the Consumer Goods Industry

Brochure: pdf   Contact Us: contact us   Buy: buy  

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Title: Consumer Goods - Overview of the Consumer Goods Industry

Developed by: Martec International

Target Audience: This program is designed for people who sell or market to consumer goods companies (consumer packaged goods and consumer durables). It is ideal for companies who sell or market IT solutions to consumer goods companies.   It is also valuable as induction training for management trainees and IT teams who need to understand the consumer goods business more fully.

Hours of Study: 1-2

Course Outline: This course identifies the main company types that make up the consumer goods value chain extending from raw material suppliers to retailers, wholesalers and consumers.  It categorises consumer goods companies into market segments and explains the key drivers for the customers they serve, which is mainly retailers and wholesalers.  It then explains the key trends affecting the consumer goods sector.  See the brochure for more detail.

This is a module from Martec's Fundamentals of the Consumer Goods Business which can be studied as an individual class if you choose not to take the full suite.

Cost: $80/£64/€74. Corporate licenses are available.

Group Discounts: 100-249 seats 20% off, 250-499 30% off, 500-999 40% off, 1000+ 50% off