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Understanding a Retailer's Shopper Segmentation

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Title: Understanding a Retailer's Shopper Segmentation

Developed by: Learning Evolution

Target Audience: Learning Evolution's CPSA E-Learning curriculum is designed for those who aspire to be experts in the CPG industry, and to grow the skills necessary to successfully implement product strategies and drive category growth. These courses match up 1:1 with the 8 required standards to become a Certified Professional Strategic Advisor through the Category Management Association. This course covers the sixth of the standards - Retailer Shopper Segmentation. For more information on the certification process, click HERE. This course can also give sales and support teams valuable insights into consumer behavior.

Hours of Study: 60 minutes

Course Outline: This course discusses the various shopper segments most commonly found in the retail environment, along with specific methods for segmenting shoppers.

Cost: $125/£82/€110

Group Discounts: 100-249 seats 20% off, 250-499 30% off, 500-999 40% off, 1000+ 50% off